Plumbing Marketing Blog

Brawoliner ReliningWhen you're running a plumbing company it's a competitive market out there.  That means that every competitive advantage is vital - and one key advantage that many plumbing contractors have is in not having to dig up landscaping or concrete to access and repair a damaged sewer line.  From the property owner's perspective it's huge because they save both the distress and the expense of the destruction of parts of their garden or driveway as well as the cost of putting them back as they were.

For the purpose of full disclosure we do help with the marketing and advertising of relining systems internationally (the Brawoliner system for example), but we work with clients that have a range of trenchless systems including both relining and pipe bursting.  (I do genuinely think the Brawoliner system is the best on the market however - if you haven't seen how it works there's a video on the trenchless relining systems site on the technology page).

From a business perspective the benefits of having that competitive advantage are long as you have the drain and sewer calls to take advantage of them (which happily our clients normally do, since its precisely our job to get them).  What is most interesting though is the response of the general public to the technology.  Working in the world of advertising plumbing and HVAC, I'm ever-so-slightly accustomed to a glazed look on people's faces shortly after they ask anything work-related, but trenchless repairs do seem to capture the imagination with more sparkle.  It really is astonishing to most folk out there that it's even possible to repair or replace a pipe underground without digging.  Not just that, but that it's also possible to reline a pipe around multiple 90 degree bends, along different diameters of pipe, and that its even possible to patch a junction between two pipes without digging a big hole or trench to reach them.  No question it also helps to be able to show the end client the before and after of a video inspection of the line.

It's one of several interesting technologies that both plumbing and HVAC contractors are working with to help give them a competitive advantage in the markets they operate in.

If you've your own trenchless equipment that you're looking to pull leads or boost sales with, or simply if you have questions about relining, we're always interested to hear them.



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We do everything to help promote your plumbing services, supplies or product including:

  • Yellow Pages advertisements
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  • Strategy and sales copy writing
  • Branding and sales collateral
  • Outdoor advertising
  • Direct mail and door hangers
  • Radio and TV
  • Vehicle wraps

If you're interesting in trying to promote your plumbing business more effectively, then speak with us today and ask us how we are already helping other plumbing companies, or to hear from other delighted clients.


When you contact us please help us by providing the following information.
Our job is to work to improve your marketing and advertising, and we can't do that without information about your business and how you market your business at the moment.

Examples of information that can help:

  • Your market - for contractors, the area that you service
  • The type of plumbing or HVAC you target (e.g. for contractors: residential, commercial, mechanical, construction, drainage)
  • How you market and advertise the business at the moment, and your results from that.
  • Your aspirations for your business or product

Thank you!!  Remember, at the end of the day our job is to work to earn YOU money.
Speak with our existing clients and you'll discover just how good we are at it.

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We're a niche advertising agency, working to sell plumbing services and products on three continents every working day, year in year out.  Email or call us to ask about our credentials and how we already helped plumbing businesses just like yours.

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US Telephone: 1800 630 0083

Canada Telephone: 1800 630 0083

Aus Telephone: 1300 795 250

UK Telephone: 020 8099 7437

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