Plumbing Marketing Blog

ImageThe start of the year is a good time to take a look at the year's numbers and see where you think you can improve your plumbing and HVAC business.

Even when you have strong marketing fundamentals, you always need fresh ideas to give the business that extra push.

Some suggestions include:

- CHERRY PICKING THE BEST WORK:

The multi-thousand dollar jobs change the profit picture for PHVAC businesses completely.  We are always working on new strategies to cherry pick the most lucrative work for our clients before their competitors even get a chance to make their pitch.  This is an area that is always worth the extra effort, because it's vastly more profitable for most contractors.

- DIVERSIFYING YOUR ADVERTISING:

It's good business sense to diversify your marketing from becoming too dependent on a single source.  That's because conditions in the market can change very rapidly.  A lot of contractors come to us with this very issue - they have had a good few years from a single revenue source, but they have suddenly found the going a lot tougher.  If you still rely solely on Yellow Pages or word of mouth then WAKE UP!

-  TOTAL CAMPAIGN TRACKING:

This is a way of tracking where every single call comes from, where you can see the effectiveness of your marketing dollars in real time.  If you don't know where all your calls come from then this an area you can definitely improve your business.  The reason is that knowing where every call is coming from is the first step to improving the effectiveness of your marketing and advertising year-on-year.

- CAMPAIGNS FOR REPEAT CUSTOMERS:

This is a different angle from cherry picking the best work; this is cherry picking the best customers with a lot of repeat business for you.  So it is worth thinking about how you can get the customers that give plumbing and HVAC businesses work week after week.  We have developed several unique strategies for targeting them.

- PUT SOME EXCITEMENT BACK INTO IT:

Finding new ways to grow your business should be exciting and interesting.  Think about some new ways to get that entrepreneurial fire roaring; your business is always just a few great ideas away from greater success - it ought to be enjoyable pursuing them.  If there is one consistent character trait amongst our most successful clients it's that enthusiasm - they want their business to grow, and enjoy it.

These are all strategic areas where even the most profitable business can look ahead, thinking of ways to sharpen up their contractor marketing and advertising.

If you are looking for ideas to implement your plumbing and HVAC business plans, or a dedicated advertising agency to work with you to grow your business contact us today (email and phone numbers to the right).  Don't forget to tell us a bit about your business too.

 

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To talk about how we can help your plumbing or HVAC business, simply email or call us today.

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US Telephone: 1800 630 0083

Canada Telephone: 1800 630 0083

Aus Telephone: 1300 795 250

UK Telephone: 020 8099 7437

What do we do?

We do everything to help promote your plumbing services, supplies or product including:

  • Yellow Pages advertisements
  • Online marketing and websites
  • Strategy and sales copy writing
  • Branding and sales collateral
  • Outdoor advertising
  • Direct mail and door hangers
  • Radio and TV
  • Vehicle wraps

If you're interesting in trying to promote your plumbing business more effectively, then speak with us today and ask us how we are already helping other plumbing companies, or to hear from other delighted clients.

Important!

When you contact us please help us by providing the following information.
Our job is to work to improve your marketing and advertising, and we can't do that without information about your business and how you market your business at the moment.

Examples of information that can help:

  • Your market - for contractors, the area that you service
  • The type of plumbing or HVAC you target (e.g. for contractors: residential, commercial, mechanical, construction, drainage)
  • How you market and advertise the business at the moment, and your results from that.
  • Your aspirations for your business or product

Thank you!!  Remember, at the end of the day our job is to work to earn YOU money.
Speak with our existing clients and you'll discover just how good we are at it.

Who are we?

We're a niche advertising agency, working to sell plumbing services and products on three continents every working day, year in year out.  Email or call us to ask about our credentials and how we already helped plumbing businesses just like yours.

Call Us Today - 24 Hours

Online contact form: Click here

Or email:  This email address is being protected from spambots. You need JavaScript enabled to view it.

US Telephone: 1800 630 0083

Canada Telephone: 1800 630 0083

Aus Telephone: 1300 795 250

UK Telephone: 020 8099 7437

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