Plumbing Marketing Blog

P&M Truck of the Month In the glamorous world that is plumbing and HVAC marketing and advertising (!) it doesn't get much better!  The truck wrap we created for Drain Pro LLC in Phoenix, AZ has been awarded Plumbing & Mechanical's "Truck of the Month" accolade!  You can read more about it here (opens in a new window).

There is business thinking behind it - as with all these branding and outdoor advertising efforts.  After all it has to fit in with a wider marketing strategy that makes the phone ring.

The vehicles that plumbing and HVAC companies are running are a tremendous asset - and with rising gas prices making running a fleet around a city every day more expensive, it makes sense to squeeze every bit of value back out of them.

The key is in appreciating just how many people in any area see those vehicles every day - potentially, it's enormous top of the mind awareness that can be provided from an existing asset.

Put a powerful advertisement up there and it can give you up to five years of value, at (spread over five years) a very low per impression cost.  The downside, is that the cost is all at the start - you are paying for the five years on day one.

Where we come in is with the word 'potentially'.  Of course when your vehicles drive around your service area there is the potential for people to see them, and potential for people to remember it - but it's a game of percentages.  Our work is to try to increase those percentages from the same asset - to use the space as a billboard to express and advertising message that is seen by more people, and remembered by more people.  And when you have millions of impressions per year (especially in metro areas it can be in the hundreds of millions for big fleets) that can create a competitive advantage for a company.  It's not about creating something that just makes it easier for your techs to find in a parking lot, it's about speaking to potential customers in a more effective fashion.

To get the best value out of it, it does make more sense if you have a fleet (or are at least planning to grow to have a fleet).  Not just in terms of our time, but having extra vehicles on the road is a big factor in increasing the awareness - there is a kind of 'critical mass' where it seems to jump in effectiveness because so many people see them.

For help with your HVAC advertising or plumbers marketing, email or speak with the experts with a proven track record of helping contractors' businesses today (and listen to our testimonials kindly left by some of our clients on the top right of this page).

TRUCK WRAP DESIGN | TRUCK WRAP INSTALLATION | PLUMBING TRUCK WRAPS | HVAC TRUCK WRAPS | TRUCK WRAP HVAC | PLUMBING TRUCK LETTERING | PLUMBER VAN WRAPS | PLUMBING TRUCK OF THE MONTH | HVAC TRUCK OF THE MONTH

ImageThe start of the year is a good time to take a look at the year's numbers and see where you think you can improve your plumbing and HVAC business.

Even when you have strong marketing fundamentals, you always need fresh ideas to give the business that extra push.

Some suggestions include:

- CHERRY PICKING THE BEST WORK:

The multi-thousand dollar jobs change the profit picture for PHVAC businesses completely.  We are always working on new strategies to cherry pick the most lucrative work for our clients before their competitors even get a chance to make their pitch.  This is an area that is always worth the extra effort, because it's vastly more profitable for most contractors.

- DIVERSIFYING YOUR ADVERTISING:

It's good business sense to diversify your marketing from becoming too dependent on a single source.  That's because conditions in the market can change very rapidly.  A lot of contractors come to us with this very issue - they have had a good few years from a single revenue source, but they have suddenly found the going a lot tougher.  If you still rely solely on Yellow Pages or word of mouth then WAKE UP!

-  TOTAL CAMPAIGN TRACKING:

This is a way of tracking where every single call comes from, where you can see the effectiveness of your marketing dollars in real time.  If you don't know where all your calls come from then this an area you can definitely improve your business.  The reason is that knowing where every call is coming from is the first step to improving the effectiveness of your marketing and advertising year-on-year.

- CAMPAIGNS FOR REPEAT CUSTOMERS:

This is a different angle from cherry picking the best work; this is cherry picking the best customers with a lot of repeat business for you.  So it is worth thinking about how you can get the customers that give plumbing and HVAC businesses work week after week.  We have developed several unique strategies for targeting them.

- PUT SOME EXCITEMENT BACK INTO IT:

Finding new ways to grow your business should be exciting and interesting.  Think about some new ways to get that entrepreneurial fire roaring; your business is always just a few great ideas away from greater success - it ought to be enjoyable pursuing them.  If there is one consistent character trait amongst our most successful clients it's that enthusiasm - they want their business to grow, and enjoy it.

These are all strategic areas where even the most profitable business can look ahead, thinking of ways to sharpen up their contractor marketing and advertising.

If you are looking for ideas to implement your plumbing and HVAC business plans, or a dedicated advertising agency to work with you to grow your business contact us today (email and phone numbers to the right).  Don't forget to tell us a bit about your business too.

 

PHVAC MARKETING | HVAC MARKETING | HVAC ADVERTISING | ADS FOR HVAC COMPANIES | PLUMBING CUSTOMER RETENTION | HVAC CUSTOMER RETENTION | PHVAC ADVERTISING | PLUMBING HEATING MARKETING | HEATING MARKETING | AIR CONDITIONING MARKETING

Happy Holidays

The Plumber Marketing team wishes all of our clients and colleagues a Merry Christmas and best wishes for the year ahead.  The next year is going to present some exciting opportunities in all plumbing and HVAC markets, so once the festive season has wound down there will be serious marketing and business planning to be put in place by clients and non-clients alike.

All the best for the road ahead.

If you are looking to have direct mail, door hangers or promotional collateral printed for your plumbing or HVAC business we are able to get some great deals on the printing costs.  All of the printing is HIGH QUALITY - full color on both sides, compare our prices with those offered by your local printer and I think you'll see why we are excited.

MORE LEADS FROM THE SAME MARKETING SPEND: When you can save on the printing it means you can produce more marketing pieces from the same spend; or to put it a different way - it's a great way to increase the return on your advertising and marketing investment.

If you are interested in us helping you get a great deal on your printing (and remember we can obtain quotes for shorter and longer print runs, and other printing collateral including full brochures, flyers, and presentation folders) then email us your requirements today or call 1800 630 0083 (US only).

PRINTING PLUMBING COMPANY  | PLUMBING CONTRACTOR PRINTING | HVAC CONTRACTOR PRINTING | PLUMBING FLIERS | PLUMBER FLIERS | HVAC FLIERS | HVAC DIRECT MAIL | PLUMBING DIRECT MAIL

 

 

Image Plumbing slogans are an issue that are never too far away from a discussion about advertising for many contractors.  Part of the reason for that is perhaps the big name plumbing companies that spent the fifties and sixties pushing their slogans and jingles hard.  As a result many contractors think that it's the fast track to contractor marketing gold.  It isn't.

If you have heard slogans and jingles before and know them well, it's probably because gigantic sums have been spent over a great many years.  It's the stuff of market share, and of dominating markets.  If you're looking for big branding - "top of the mind" awareness, then you need to be thinking about big budgets and putting yourself in a position of market dominance in your local market.

If you're looking for more of your marketing dollars to get the phone ringing here and now with contracting jobs, then you'll need more than a catchy slogan.  Think about your branding, why customers should choose you, and how they benefit when they choose you.  Then get that message out there as your priority.  The odds are way in your favor for a faster return on your investment over pushing your slogan.  It's a simplification of many of the issues facing different plumbing and HVAC companies - your businesses have different competitors and are at different stages of the business life cycle - but by and large if the main focus of marketing your business is just the slogan, you're missing out on where the real action is.

For help with your contractor marketing year round, simply email us or call us and we'll see how we can help.  All the work we do is specific to helping you to beat your competitors in your area - so don't forget to tell us a bit about your business too!

PLUMBING COMPANY SLOGANS | HVAC SLOGAN | SLOGANS FOR HVAC COMPANY | PLUMBING CONTRACTOR SLOGANS | FUNNY PLUMBING SLOGANS | PLUMBER TAGLINE | PLUMBING TAGLINES | PLUMBING MOTTO

 

Plumber Marketing Blog

feed-image RSS Feed

Delighted Clients - Click To Listen

Discover How To Get Started

To talk about how we can help your plumbing or HVAC business, simply email or call us today.

clicktocontact This email address is being protected from spambots. You need JavaScript enabled to view it.

US Telephone: 1800 630 0083

Canada Telephone: 1800 630 0083

Aus Telephone: 1300 795 250

UK Telephone: 020 8099 7437

What do we do?

We do everything to help promote your plumbing services, supplies or product including:

  • Yellow Pages advertisements
  • Online marketing and websites
  • Strategy and sales copy writing
  • Branding and sales collateral
  • Outdoor advertising
  • Direct mail and door hangers
  • Radio and TV
  • Vehicle wraps

If you're interesting in trying to promote your plumbing business more effectively, then speak with us today and ask us how we are already helping other plumbing companies, or to hear from other delighted clients.

Important!

When you contact us please help us by providing the following information.
Our job is to work to improve your marketing and advertising, and we can't do that without information about your business and how you market your business at the moment.

Examples of information that can help:

  • Your market - for contractors, the area that you service
  • The type of plumbing or HVAC you target (e.g. for contractors: residential, commercial, mechanical, construction, drainage)
  • How you market and advertise the business at the moment, and your results from that.
  • Your aspirations for your business or product

Thank you!!  Remember, at the end of the day our job is to work to earn YOU money.
Speak with our existing clients and you'll discover just how good we are at it.

Who are we?

We're a niche advertising agency, working to sell plumbing services and products on three continents every working day, year in year out.  Email or call us to ask about our credentials and how we already helped plumbing businesses just like yours.

Call Us Today - 24 Hours

Online contact form: Click here

Or email:  This email address is being protected from spambots. You need JavaScript enabled to view it.

US Telephone: 1800 630 0083

Canada Telephone: 1800 630 0083

Aus Telephone: 1300 795 250

UK Telephone: 020 8099 7437

Ask a question
1000 characters left