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How your business can benefit from the right advertising approach
1. Giving your business a real competitive advantage:
This
always has to be a focus. It is a competition for your plumbing
services out there - and you've always got to keep ahead of the
competition. Without wanting to get too carried away - the idea is not
just to beat the competition but to devastate it. It's about being in
a mental space where everything you do to promote your business is a
crucial battle in an on-going war - that's it's at absolute peak
performance. Fortunately, in plumbing services a great many businesses
(your competition) are asleep at the wheel when it comes to marketing.
Their existing customers ought to make rich pickings.
2. All about selling:
The single purpose of spending
advertising dollars should be that it sells your plumbing products or services.
It's not necessarily about being 'creative' or original or showing
off. So, for example, although our staff all have creative talents and do creative
original work - the most important thing is for them to make you
money.
3. Exploit the most profitable parts of your business:
Often businesses concentrate on their advertisement without stepping back to think about what they
advertise and to whom. The best approach is to pick out the parts of your
business that are the most profitable and to create ways of getting the
phone to ring with enquiries about them. It sounds so obvious, but businesses often don't do it. It's about being clever with
your marketing dollars - spending them on the right things first.
4. Getting into the minds of your customers:
One of the biggest
mistakes any campaign can make is not getting into the minds of the
prospective customers. Marketing strategies and profit plans are
essential behind closed doors - but you can't make them your public
face. At the point at which you interact with your customers it MUST
be all about THEM. This is vital, because they are not interested in
your profits, they are only interested in what you can do for them. We recommend you use the approach that most interests them -
it will be the most effective.
5. Research and testing:
This is one of the 'secret weapons'. It's not about 'guessing' what works - it's about knowing.
We have research at our fingertips that cost millions of dollars to
collate (seriously) - and you can take advantage of this by simply by speaking to
us. Even a few hours of our time can save you from an expensive mistake with your advertising campaign. Good research and
testing can do more to maximise your return on your marketing dollars
than just about any other aspect.
6. Exploit your plumbing speciality:
Plumbing businesses, from contractors to supply manufacturers are NOT like other businesses. They're not even like each other. You need to exploit your speciality, the unique challenges facing the plumbing trade and industry.
That we specialize in plumbing
brings enormous advantages to your business - it's proof that we care
enough about your business and industry to dedicate our passion, time
and energy into improving how you sell it; it's proof that the nature
of how you make money is not a mystery to us; it's proof that we enjoy
working with the folk we meet in the plumbing industry enough to make
it part of our daily lives - and, hopefully, the fact that we continue
to attract plumbing business is proof that we are not just good at what
we do, but that we're nice people to work with too.
If you think our advice, research or full service
work might benefit your plumbing business, please don't hesitate to
contact us. Even if you are not planning on using an advertising
agency to produce the full advertisement, you may find that just a few
hours of our time might improve the effectiveness of your advertising
enough to save you the equivalent of a week of yours.
You can find all of our contact information for the US, UK, Canada, Australia, New Zealand and other countries by clicking on 'How to contact us today' in the menu.
HVAC Marketing - Advertising HVAC |
Delighted Clients
Hear from existing Plumber Marketing clients by pressing the play button above
Contact us today
US Telephone: 1800 630 0083
Canada Call: 1800 630 0083
Aus Telephone: 1300 795 250
UK Telephone: 020 8099 7437
Canada Call: 1800 630 0083
Aus Telephone: 1300 795 250
UK Telephone: 020 8099 7437
To talk about whether we can help your plumbing or HVAC business, simply email or call us today.
What do we do?
We do everything to help promote your plumbing services, supplies or product including:
* Yellow Pages advertisements
* Online marketing and websites
* Strategy and sales copy writing
* Branding and sales collateral
* Outdoor advertising
* Direct mail and door hangers
* Radio and TV
* Vehicle wraps
If you're interesting in trying to promote your plumbing business more effectively, then speak with us today and ask us how we are already helping other plumbing companies, or to hear from other delighted clients.
Important!
When you contact us please help us by providing the following information. Our job is to work to improve your marketing and advertising, and we can't do that without information about your business and how you market your business at the moment.
Examples of information that can help:
* Your market - for contractors, the area that you service
* The type of plumbing or HVAC you target (e.g. for contractors: residential, commercial, mechanical, construction, drainage)
* How you market and advertise the business at the moment, and your results from that.
* Your aspirations for your business or product
Thank you!! Remember, at the end of the day our job is to work to earn YOU money - speak with our existing clients and you'll discover just how good we are at it.
Who are we?
We're a niche advertising agency, working to sell plumbing services and products on three continents every working day, year in year out. Email or call us to ask about our credentials and how we already helped plumbing businesses just like yours.Call Us Today - 24 Hours
Online contact form: Click here
Or email: plumber@plumbermarketing.com